1. Who We Are
Tautua Digital Agency ("we," "our," or "us") is an Australian digital services agency providing AI-powered
lead reactivation, SMS automation, and digital marketing systems. We are bound by the Australian Privacy
Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs).
ABN: 42342211017
Contact: [email protected]
Website: tautuadigital.com
2. Information We Collect
Information you provide to us directly:
• Full name and contact details (email address, phone number)
• Business name, role, and industry
• Billing and payment information
• Information submitted through website forms, contact pages, or booking systems
• Information shared during consultations, calls, or onboarding processes
Information collected automatically:
• IP address and general location data
• Browser type and device information
• Website pages visited and time spent on pages
• Referring website or source
• Cookie and tracking data (see Section 5)
Client-provided lead data:
When clients engage our lead reactivation services, they may provide us with contact databases
containing personal information of their customers or leads. We process this data solely on behalf of our
clients and as directed by them. Clients are responsible for ensuring this data has been lawfully collected
and that appropriate consents are in place.
3. How We Use Your Information
We use personal information for the following purposes:
• To provide, manage, and improve our services
• To respond to enquiries, support requests, and business communications
• To process payments and manage client accounts
• To send service-related updates, proposals, and communications
• To send marketing and promotional communications (with your consent, or where permitted by law)
• To operate SMS reactivation campaigns on behalf of clients
• To analyse website performance and improve user experience
• To comply with applicable laws and legal obligations
You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or
contacting us directly.
4. SMS & Automated Communications
Our services involve the use of AI-powered SMS messaging. All SMS campaigns conducted by Tautua
Digital Agency on behalf of clients comply with the Spam Act 2003 (Cth) and the Do Not Call Register Act
2006 (Cth).
When we conduct SMS reactivation campaigns on your behalf as a client:
• We process contact data solely for the purpose of the agreed campaign.
• We include opt-out mechanisms in all campaign messages as required by Australian law.
• We do not retain client lead data beyond the agreed campaign period unless otherwise instructed.
• Contacts who opt out are removed from campaign sequences immediately.
If you are a recipient of an SMS sent as part of a reactivation campaign, you may opt out at any time by
replying STOP to any message.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality and understand how visitors
use our site. Cookies may be used to:
• Remember your preferences and settings
• Analyse website traffic and user behaviour (e.g. via Google Analytics)
• Support advertising and retargeting campaigns
• Enable chatbot and automated support features
You can disable or manage cookies through your browser settings at any time. Disabling cookies may
affect the functionality of parts of our website.
6. Sharing Your Information
We do not sell your personal information to third parties. We may share your information with:
• Third-party service providers who assist us in operating our business (e.g. payment processors, CRM
platforms, SMS providers, analytics tools, hosting providers) — these providers are required to handle
your information securely and in accordance with applicable privacy laws.
• Our clients, where you have engaged with a campaign we operate on their behalf.
• Regulatory authorities or law enforcement agencies, where required by Australian law.
• Professional advisors including lawyers or accountants, where necessary.
Third-party platforms we use may include: Go High Level (GHL), Twilio, Google Analytics, Stripe, Cliniko,
and Pabau. Each platform operates under its own privacy policy.
7. Cross-Border Disclosure
Some of our third-party service providers may be located outside Australia. Where personal information is
disclosed to overseas recipients, we take reasonable steps to ensure that information is handled in
accordance with the Australian Privacy Principles. By using our services, you consent to your information
being processed in countries where data protection laws may differ from those in Australia.
8. Data Security
We take reasonable technical and organisational measures to protect your personal information from
unauthorised access, misuse, disclosure, alteration, or loss. These measures include:
• Secure HTTPS connections on our website
• Access controls and authentication on internal systems
• Use of reputable, security-certified third-party platforms
• Limited internal access to personal information on a need-to-know basis
No online system can guarantee absolute security. In the event of a data breach that is likely to result in
serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner
(OAIC) as required under the Notifiable Data Breaches (NDB) scheme.
9. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was
collected, including to provide services, comply with legal obligations, resolve disputes, and enforce
agreements.
Client lead data provided for reactivation campaigns is retained only for the duration of the campaign and
deleted or returned upon completion, unless otherwise agreed in writing.
10. Your Privacy Rights
Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:
• Access the personal information we hold about you.
• Request correction of inaccurate, incomplete, or out-of-date information.
• Request deletion of your personal information, where we are not legally required to retain it.
• Opt out of direct marketing communications at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if
you believe your privacy rights have been breached.
To exercise any of these rights, please contact us at [email protected]. We will respond to
requests within a reasonable timeframe and no later than 30 days.
11. Children's Privacy
Our website and services are intended for business owners and professionals and are not directed at
individuals under the age of 18. We do not knowingly collect personal information from minors. If you
believe we have inadvertently collected such information, please contact us immediately.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or
content of those websites. We encourage you to review the privacy policies of any third-party sites you
visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal
requirements. Any updates will be posted on this page with a revised effective date. We encourage you to
review this policy periodically.
14. Privacy Complaints
If you have a concern about how we have handled your personal information, please contact us in the first
instance at [email protected]. We will acknowledge your complaint within 5 business days and
aim to resolve it within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian
Information Commissioner (OAIC):
OAIC
Website: oaic.gov.au
Phone: 1300 363 992
15. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal
information, please contact:
Tautua Digital Agency
Website: tautuadigital.com
Email: [email protected]
Tautua Digital Agency · tautuadigital.com · supp